Know your recommended budget, break-even point, expected ROAS, and campaign viability — before you spend a single rupee. Built specifically for Indian advertisers with real CPM benchmarks.
A 2-minute walkthrough of how the calculator works — inputs, calculation, and what all those outputs actually mean for your campaign.
Not a black box. Every number has a source. Here's what you get the moment you hit Calculate.
Sample output for an e-commerce business targeting Tier 1 cities with a landing page, 30-day campaign. Your numbers will reflect your actual inputs.
Most tools leave you guessing what the numbers mean. Not this one. Every input and every output is explained in plain, jargon-free English — so you actually know what you're doing.
Most business owners set their Meta ad budget by gut feel — and then wonder why results are inconsistent. The tool that changes this has been missing. Until now.
Three weeks later, ₹45,000 gone with nothing to show. No framework, no benchmark — just hope.
Running ads without knowing your break-even sales number is like opening a shop with no idea of rent.
You shrug. That moment of uncertainty costs you credibility — and sometimes the client.
Every guide online uses $5–10 CPM benchmarks. Indian CPMs are wildly different. You're making decisions on wrong data.
Built using real Indian campaign data, research, and advertising modelling. Not generic. Not approximate. Defensible.
This isn't a template. Every benchmark and multiplier is based on real Indian campaign data, research, and advertising modelling specific to the Indian market.
CPM figures are derived from real Indian Meta Ads campaign data — not extrapolated from Western markets or made up.
Industry CPM × geo multiplier × audience temperature × creative CTR × landing CVR × duration buffer. Every variable that actually moves results.
Mumbai and Kolkata have different CPMs. The calculator accounts for all of this — not a single national average that's wrong for everyone.
The Budget Derivation Table shows every step — every multiplier, every variable. Nothing hidden. You can verify every number yourself.
You run your own ads and want to stop guessing what to spend. Know your numbers before the campaign starts — not after the money's gone.
Your client asks "what budget should I set?" — now you have a credible, data-backed answer in 2 minutes. Charge more. Look sharper. Win more clients.
This shows you the actual math behind Meta ad budgeting that no course teaches properly. Play with real numbers and see what changes. Best learning tool, period.
Use it as a client onboarding tool. Run numbers live on the discovery call. Instantly shows clients why ₹3,000/month won't get them what they want.
If you're running Meta ads and this tool helps you make even one correct budget decision, it pays for itself many times over.
One-time. Never again.
If you're running campaigns at all
One month of correct budgeting pays for this forever
No subscription. No monthly fee. No updates that cost extra. Pay once, use forever.
One price. One payment. Use it on every campaign you ever run.
🔒 Secure payment · Instant access link · Made in Kolkata, India
₹349 once. Used on every campaign you ever run. The math on this is embarrassingly obvious.
Get the Calculator — ₹349